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PVCC 2026-2027 College Catalog
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MKT 110 - Principles of Selling

Course ID 135243
Credits 3

Presents a fundamental, skills-based approach to selling and relationship building. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesailing, services and industrial selling.

Lecture 3 hours per week.


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