Nov 04, 2025  
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PVCC 2025-2026 College Catalog
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MKT 201 - Introduction to Marketing


Credits 3

Introduces students to the discipline of marketing and the need to create customer value and relationships in the marketplace. Presents an overview of the marketing principles and management strategies, along with the analytical tools used by organizations in the creation of a marketing plan

Lecture: 3 hours per week Total: 3 hours per week


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