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Dec 07, 2025
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PVCC 2018-2019 College Catalog [ARCHIVED CATALOG]
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ITE 160 - Introduction to Ecommerce3 Credits
Studies the culture and demographics of the Internet, on-line business strategies and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computermediated environments. Presents case histories of successful Web applications.
Lecture 3 hours per week.
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