Dec 09, 2021  
PVCC 2021-2022 College Catalog 
    
PVCC 2021-2022 College Catalog
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ITE 160 - Introduction to Ecommerce

Credits 3

Studies the culture and demographics of the Internet, on-line business strategies and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computermediated environments. Presents case histories of successful Web applications.

Lecture 3 hours per week.



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